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I get it. You just want all your content and small business materials to look like they belong together. You want that aesthetic, cohesive vibe you see so many other female creators and small biz owners absolutely crushing it with.

How did they do it?! They make it look soo easy.

Spoiler: it’s not easy. And it’s definitely not just you struggling with this.
(More like.. MOST of the other women trying to create a brand for themselves.)

So don’t let it discourage you! Branding your small business shouldn’t be the thing that holds you back from building this dream. You have amazing ideas, and now it’s time to look the part too.

Here’s the truth that many don’t realize: branding is one of the most powerful tools you have when it comes to standing out, gaining traction, and making sales.

Why Branding Actually Matters More Than You Think

Let’s break this down! On any store shelf or search results page, there could be two of the exact same product sitting right next to each other. Same function. Same price point. But one of them has a brand identity that resonates with you. Maybe it’s the logo, the color palette, the vibe of the website, or the tone of their social media.

And guess what? That’s the one you’re buying!

We all do it, that’s how shopping works. Even if you don’t think you’re influenced by “aesthetic,” I challenge you to start noticing it next time you’re shopping. In person or online.

Branding is what builds trust and connection. It helps people feel something. And in today’s crowded online space, that feeling is what makes your business memorable to people.

Why Branding Takes Time (and That’s Totally Normal)

So maybe you already know how important branding is! But now you’re stuck. You’ve been messing around with Canva and Pinterest. Creating inspo boards, testing colors, dragging logos into mockups, and somehow, it still doesn’t feel right.

Been there! Branding a business, or even a side hustle, is a lot more involved than most people realize. That’s because it’s not just about creating the cute logo.

Here’s what you’re really trying to do:

1. Nail down your vibe (which sounds easy but somehow turns into an identity crisis 😅)
2. Figure out what branding materials you actually need (logos? templates? fonts? what even is a brand board?)
3. Pick a design platform you’re comfortable with (and hope it doesn’t become a black hole of time)
4. Actually create everything… and make sure it’s all consistent and polished

It’s no wonder most people start to spiral. Because when branding isn’t done with a clear plan, it gets overwhelming fast. It starts feeling like a never-ending to-do list that’s draining your time and energy without making real progress.

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The Good News: You Don’t Have to DIY Your Branding Alone

Here’s the thing..branding is essential, but it doesn’t have to be this big, stressful, time-sucking production.

I’ve done all that before and that’s exactly why I started offering my custom, done-for-you branding kits. Whether you’re getting started or just finally ready to pull it all together, I’ve designed my services to take the guesswork out of branding. You get a polished, professional look without spending weeks trying to figure it all out yourself.

From logo designs and color palettes to social media templates and brand boards—you’ll have everything you need to finally show up with confidence and consistency.

So if you’re tired of piecing it together, spinning your wheels, and wondering why your branding still doesn’t feel “right,” I got you.

👉 Check out my branding kits on Etsy and let’s make your small biz or side hustle look as amazing as it really is!

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