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So you figured out what your thing is going to be. YAY!
Maybe it’s an Etsy shop, or homemade skincare. Maybe it’s a digital download side hustle or a dream you’ve finally decided to chase.
Now you’re in the planning stage and realizing you have to create an entire brand. From logos and colors to social posts and website layouts, this can get overwhelming very quickly.
It’s usually at this stage that most new entrepreneurs start to spiral. Thinking this is “too much,” or they’re “not cut out” for this whole business thing.
But listen, you ARE cut out for this.
You have just as much, if not more, talent than ALL the other stay-at-home moms and women entrepreneurs you see online building their brands.
If they can do it, so can you.
I guarantee they skimmed through all the articles like this one, and took all the notes just like you’re doing.
So… you’re in the right place. You’re right on track.
Let’s simplify this branding process so you can stop overthinking and start building. Here are my top 5 time-saving branding tips to help busy moms like you launch quicker, with less stress and more confidence.
1. Pick a Color Palette Once, Then Stick With It!
Don’t waste hours scrolling Pinterest for the perfect shade of blush or the newest neutral tones.
Choose a 3–5 color palette you love and that feels like your brand. Use a free tool like Coolors to generate and lock in your colors.
Pro tip: Save your hex codes in a doc or Canva brand kit so you never waste time re-picking colors again.
2. Use Canva Templates to Save TONS of Time
You do not have to design everything from scratch.
There are thousands of done-for-you Canva templates for logos, business cards, social posts, and even Etsy banners. Customize the fonts, colors, and graphics to match your vibe and move on.
If you don’t have time to sort through all the options and create a group of templates that look like they might go together… I would love to take care of this for you! My branding services include designing custom designs and templates, so you don’t have to guess.
Pro tip: On Canva, search things like “minimal” or “boho” Canva templates if that’s your aesthetic, it’ll narrow down your options fast.
3. Batch Your Content in One Sitting
Instead of posting or designing one thing at a time, block off an hour to plan out and batch create a week’s worth of content. This will save you SO much time, keep you more organized, and help prevent burnout.
Aim for something like… 5 simple Instagram posts using your Canva templates, or 3 Pinterest pins linking back to your Etsy shop or website. Done and done!
Pro tip: Repurpose your content! One quote graphic can become a Reel voiceover, a story slide, and a Pinterest pin. One design can be retitled/redesigned into a different post for a different product!
4. Start with a Mini Brand Kit
You don’t need a 15-page brand guide or a $2,000 custom logo to start.
Create a mini brand kit with these basics:
- Logo (use Canva or hire someone affordable on Etsy…hi👋 )
- Color palette
- 1–2 brand fonts
- A short tagline or mission statement
This is important because the more people recognize your visuals, the more they’ll remember (and trust) your business. That means more clicks, more follows, and more sales.
Or.. check out the post below if you’re not sure where to even begin when it comes to choosing a Branding Package.
Best Small Business Branding Kits for Busy Moms: Quick Tips for Side Hustlers
5. Done Is Better Than Perfect
Read that again!
You’ll waste SO much time tweaking little things that nobody but you will notice. Your audience cares more about your value than your pixel-perfect logo.
Put it out there, tweak as you go (because you WILL continue tweaking), and remind yourself that progress over perfection always wins.
Pro tip: Set a 30-minute timer for any branding task. If it’s not done by the end, ship it anyway and move on.
BONUS #6!!
Save Your Brand Assets in One Place
Okay, I know I said 5, but this is too good to leave out. This might sound simple, but trust me, it’s HUGE.
Make a digital folder (Google Drive or Dropbox works great) where you keep your:
- Logo files
- Color codes
- Brand fonts
- Canva templates
- Social graphics
And be sure to name your files clearly! “Logo-final.png” is easier to find than “version5-final-final2-FORREAL.png” any day 😅
Why it saves time:
No more digging through your desktop trying to find “that one version of your logo” you liked best. It’s all in one place, and easy to grab when you need it. You’ll thank yourself, I promise.
Final Thoughts
Branding can be fun, fast, and focused. Especially if you keep it simple and stay in motion.
You’ve got this. You’re not behind. You don’t need a design degree. And you don’t need to hustle 24/7 to launch a brand that looks and feels like you.
Save this post to your Pinterest board, share it with a fellow mompreneur, and come back to it any time you feel stuck or overwhelmed. You’re building something beautiful, one step at a time!
💻 Need help? Check out my Etsy shop for custom branding kits – made just for busy girls like you.
These branding tips are here to make life easier, your business more cohesive, and your dream more real. You don’t need to do it all alone (or become a graphic designer overnight). You’ve got this—and I’ve got your back.
If you loved this post, check out my other posts here or follow along on Pinterest or Instagram @craftedbyjeanna for more tips, encouragement, and behind-the-scenes peeks.
💻 Shop Branding Kits for Small Businesses on Etsy → CraftedByJeanna
Do you have questions? Let’s talk!
📧 Email me at craftedbyjeanna@gmail.com
📲 DM me on Instagram @craftedbyjeanna
👇 Or fill out the form below
It’s SO meaningful and empowering to be proud of the work you do and the content you create. I love helping other stay-at-home moms build brands that feel beautiful, professional, and true to them.
I would love to work together!
🤍 Jeanna
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