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Branding can feel like one of those “I’ll figure it out later” things when you’re starting an Etsy shop. All you want to do right now is get some listings up and start making sales. But trust me, it’s worth figuring this out early!
Etsy is such a visual (and competitive) platform filled with other creatives like you. Which is why it’s so important to give your shop a brand that catches the eye of your target audience.
A clear, consistent brand helps your shop stand out, builds trust with potential buyers, and gives you that professional edge. Even if you’re working during nap time with a toddler on your hip, like me!
Here’s a super simple, beginner-friendly breakdown of how to brand your Etsy shop step by step.
1. Start With Your Vibe
Step one sounds simple enough, but it’s so important. Before you dive into colors and logos, just take a pause and ask yourself:
- What do I want people to feel when they land on my shop?
- Who am I trying to reach?
- What kind of energy do I want to give off – playful, calming, bold, minimal?
Your brand vibe is the core of your shop, and everything else from here will be shaped by it.
💡 Tip: Create a mood board in Canva or Pinterest to help visualize your brand aesthetic!
2. Choose a brand Color Palette
Your colors help tell your buyers a story, before they read a single word. Pick 3–5 brand colors that reflect your vibe and speak to viewers.
- Want something earthy and grounded? Think terracotta, olive, cream.
- Going for fun and playful? Maybe coral, mint, peach, and yellow.
Stick with these colors across your logo, listing images, banner, packaging, and social posts for an overall, seamless look.
💡 Tip: Canva has a color palette generator which can be a great place to play around with combos!
3. Pick Your Fonts (and Stick to Them!)
Fonts = visual tone of voice. Choose…
- A main font for headlines (this one can be bold, or stylish)
- A body font that’s simple and easy to read
- Optional: a script or accent font for personality!
Using consistent fonts across your shop and graphics makes everything look intentional and polished.
4. Design a Simple Logo
Don’t overthink this! A clean, text-based logo (in the brand fonts you chose) is more than enough to get started.
Not a designer? No problem. I offer custom logo design + my branding kits include custom logos as well — no graphic design experience needed.
🛍️ Browse the Etsy branding kits & logo design here → CRAFTEDbyJeanna.etsy.com
5. Create a Shop Banner + Listing Images
Your banner is your storefront. Your listing images are your product’s first impression. Make them count!
Use your brand colors and fonts across:
- Etsy shop banner
- Listing thumbnails
- Product mockups
- Highlight text like “New!” or “Best Seller”
Brand consistency builds recognition, recognition builds trust and trust creates more sales.
6. show Personality in Your Copy
Branding isn’t just visuals, it’s your own voice too!
The tone you use in your shop bio, product descriptions, policies, and thank-you notes should all sound like you. Are you sweet and bubbly or bold and funny? Let it show!
Your real voice should come through. That’s what creates connection and trust.
7. Show Up Consistently
Once your brand is all set, stick with it. Don’t worry, you can evolve over time! But consistency builds credibility.
If someone sees your packaging, listing, or Instagram post and instantly knows it’s you… That’s perfect branding.
Bonus: Need Help Branding Your Etsy Shop?
I created a collection of affordable branding kits for Etsy sellers and small business owners. I designed these to make the branding process quick and easy for you, so you can start earning ASAP.
Each kit includes:
✅ Custom Logos
✅ Font pairings
✅ Color palettes
✅ Canva templates for your shop
✅ + more!
These are perfect for new sellers who want to look legit from day one. It’s custom design, without the typical custom design price tag.
👉 Click here to shop branding kits and services → CRAFTEDbyJeanna
Want More Tips Like This?
I created a FREE guide for new mompreneurs like you:
“5 Mistakes New Mompreneurs Make + What to Do Instead”
It’s quick, honest, and full of helpful advice. From someone who’s been in your shoes, multiple times!
Need help deciding on your brand vibe or what kit to choose? Email me below, I’m more than happy to help!
You’ve got this. One intentional step at a time.
🤍 Jeanna
CRAFTEDbyJeanna
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