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Launching a business on your own is no joke.
You’re not just the founder…you’re the marketing department, the product developer, the customer service rep, the content creator, and maybe even the toddler snack dispenser while you answer emails.
(Been there, still there!)
But the truth is… you can build a strong, profitable, and beautiful brand all by yourself! You don’t need a big team. You don’t need a huge budget. You just need a clear strategy, the right tools, and a whole lot of discipline.
This post is your step-by-step guide to building a brand that feels aligned with you today…and can scale with you as you grow!
1. Know Your “Why” (And Let It Guide Everything)
Before you design a logo or pick a business name, take time to reflect on why you’re doing this.
- What problem are you solving?
- Who do you want to serve?
- Why does it matter to you?
When you’re a one-woman show, your personal story is your brand power. That’s what makes people connect. So don’t skip this part…write it down and refer back to it when you’re stuck or overwhelmed.
PRO TIP: This is also gold for your About Me page and email welcome!
2. Choose a Business Name That Gives You Room to Grow
This one is honestly tough, it’s SO hard to commit! But many one-person businesses box themselves in with names that are too specific (like “Custom Baby Bows by Megan”), which can make it hard to expand later.
Instead, try to choose a name that:
- Reflects your vibe or values
- Leaves room to pivot or scale
- Sounds professional and memorable
Not sure where to start? I offer affordable branding kits that include custom brand strategies, moodboards, logos, and font pairings. Designed just for solopreneurs like you building a new brand.
Shop My Branding Kits → Here!
3. Build a Brand Kit (Your Visual Identity Matters!)
Your brand visuals help people remember you, and more importantly, trust you. A solid beginner brand kit should include:
- A logo and submark
- Brand fonts (1–2 max)
- A consistent color palette (3–5 colors)
- Optional: icons, patterns, or branded textures
- Ideally: Social templates too
You can create all of this using Canva Pro (Canva design tips here) or have someone build it for you.👇🏼
Want it done for you? Check out my custom branding kits for busy solo founders. They’re affordable, custom, and 100% beginner-friendly!
4. Choose the Right Platform for YOU
Don’t let tech hold you back or intimidate you! Pick a platform that matches your skills, budget, and goals.
- Starting a product shop? → Shopify is perfect for small shops that plan to grow. Try Shopify → Here
- Starting a blog or service business? → WordPress gives you TOTAL control and can scale as you do. I’ve tried so many website builders, and WordPress was the game changer. Launch on WordPress → Here
Start small. Focus on clarity and connection, not perfection!
5. Create a One-Page Starter Website
If you’re feeling overwhelmed by building a full website, start with one page. Yes, just one.
Include:
- A bold intro (what you do, who it’s for)
- A short version of your story
- What you offer (freebie, service, product, or content)
- Social links or newsletter opt-in
✈️ Traveling or need to work from anywhere? Brands like United, Southwest and JetBlue offer affordable flights with free Wi-Fi…perfect for keeping your one-woman biz moving from anywhere.
(I run mine while traveling all the time!)
6. Create a Freebie to Start Building Your Email List
Whether you’re a coach, Etsy seller, VA, or blogger…your email list is your safety net!
Offer something genuinely useful in exchange for an email.
- A quick-start checklist
- A mini workbook or guide (like my “5 Mistakes New Mompreneurs Make” freebie!)
- A Canva template or swipe file
This builds trust, grows your audience, and gives you people to actually sell to.
If you’re juggling a baby while building your biz like me, brands like Momcozy have helpful lifestyle solutions that can save your time and sanity.
7. Don’t Hide Your Face or Story
Your superpower is YOU.
Even if you’re introverted or hate being on camera…your story, values, and your personality are what people connect with. Share behind-the-scenes content, talk about why you started, or share a win or lesson.
Don’t overthink it. Just be real. You’ll attract YOUR people, who love what you’re building.
8. Show Up Consistently
(But Not Everywhere at Once)
Trying to be everywhere will burn you out fast!
Instead, choose one long-form platform (blog, YouTube, podcast) and one short-form platform (Pinterest, Instagram, TikTok) and stay consistent!
For example:
- Use Pinterest to drive traffic to your blog
- Use Instagram stories to build connection with email subscribers
Batch content when you can. Use templates. Repurpose. Automate.
9. Monetize Smart (Even Early On)
There’s no shame in starting small…but don’t wait to monetize.
Here are a few beginner-friendly ways:
- Add affiliate links to tools/products you genuinely use (like for me.. Pique Tea, Shopify, Momcozy, etc.)
- Create a digital product in Canva (templates, guides, ebooks)
- Offer a simple service (social media, design, admin)
You only need one person to buy and prove your idea works. Then repeat what worked, and grow from there!
10. Trust Yourself and Keep Going
Your business doesn’t have to look like anyone else’s. What works for them might not work for you…and that’s okay.
The most successful solopreneurs aren’t the ones with the fanciest launch… they’re the ones who just kept going.
You’ve got this!
💌 Want Help Building Your Brand From Scratch?
You don’t have to do it all alone. I offer branding kits, logo design, and custom Canva templates made for busy women starting a business from scratch. I’ve been there, and now I help others get it done faster, and better. The first time!
👉🏼 Shop Branding Kits
👉🏼 Get 1-on-1 Branding Help
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- Save this on Pinterest for later
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CRAFTEDbyJeanna 
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